Last year, 16.69 million people in Australia had a smartphone, with 88% of the population owning one. Smartphones now have a central part in our lives as consumers and we are increasingly likely to research products, buy items, and connect with companies via our phones. With easier mobile payment options, this trend will continue, giving an advantage to businesses who make it quick and easy for potential customers to find and interact with them through their mobile device.
Time to take your business mobile?
There's no doubt that the exponential rise of our mobile-centric world has been facilitated by apps. But these aren't just intended for news, e-commerce and gaming use. In fact, having a business management app for your small business is expected by many customers who demand an easier way to connect with you and manage their transactions.
Improve the customer experience
A client and business management app can help you create a seamless experience for customers, allowing them to make purchases or enquiries on the go. For instance, if somebody needs to make a change to their appointment, instead of you trying to handle this using information gathered over the phone, email, text and social media, they can make this change themselves directly via your app. This doesn't just remove the stress for you and ensure your records are up to date, it also gives a customer a degree of flexibility and autonomy over their bookings as well as peace of mind that their change has been made. Existing customers are also able to update their information and communications preferences, and more potential customers nearby are able to find your business.
Streamline your schedule
An app can make it not only a lot easier for your customers to clearly access the information they are looking for and amend any bookings, it also streamlines many aspects of business management, providing you with a multipurpose tool to improve your productivity and free up more time. Day-to-day admin such as managing multiple changes to appointments, invoicing and chasing payments, customer communications and collating customer details can take up a significant amount of time each week. By automating all of this via an app, you will not only be able to focus on running your business, it also makes interacting with your customers easier.
Try Pencil In today
Pencil In is a local business booking tool that can handle your client management, mobile payment and billing needs, whilst increasing awareness of your small business. New clients can search in their area for service providers, see your pricing and availability, and book in real time. So when your customers are going mobile, what is stopping you? Get in touch today and see how we can make it easy for you to do business.
